KEY MARKET INFO: LOCAL AND GLOBAL

• The global market for food and beverages runs into multi-trillion US dollars.
• The USA and Japan are leading importers of Philippine food, while Europe, Korea, and the Middle East are significant markets, with substantial export growth from guaranteed demand and a captive market for Philippine food due to large Filipino immigrant communities. Of approximately eight (8) million Filipino OFWs, more than five (5) million are based in these countries.
• Two great trade routes flank the Philippines: the Pacific Ocean and the South China Sea, critical entry points to over 500 million people in the ASEAN market.
• With 80-Million Filipinos, the Philippines has one of the highest population growth rates at 1.92 per cent annually, guaranteeing high food demands.
• The proliferation of malls and call center operations encourage the growth of the retail industry and 24/7 convenience outlets, dining out, food delivery, and purchases of instant, ready to cook and eat products.