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Food fair becomes launching pad for new products
SMEs meet exciting prospects at a food fair
New food products from small enterprises made a strong presence at the recent 4th International Food Exhibition (IFEX) Philippines, an annual government led trade show for the food industry.
“The trade show allowed small enterprises to strengthen their position in the local and international market,” said Toni Nanola of YY Sea International Corporation, a manufacturer of spanish-style sardines and olive oil variants – two of the best-selling food products of the company at the fair.
“We received a total booked order of about 41 million pesos. We also received trade inquiries on toll packing, direct export and joint ventures,” added Nanola. “In addition, we were also able to export our products to Saudi, Dubai, Canada, United States, Germany, Netherlands, Japan, China, and Korea.”
Another company Chanos Chanos introduced new products like the bangus sisig, bangus tinapa cheese spread, and bangus liver pate and received serious trade inquiries from highly interested buyers.
Aside from providing food manufacturers the opportunity to network with major retailers, the show also served to survey the tastes and preferences of consumers and identify potential products for marketing locally and internationally. [View more]
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