The Philippine participation is also an opportunity to promote halal-certified products to boost Philippine food exports in the Middle East. The Philippine food exporters also have an edge over other competing countries in the Middle East market since UAE is also a home for thousands of immigrant Filipino workers, which serve as ready market for Philippine food products.

CITEM will also promote the country’s trade show for food, the International Food Exhibition Philippines (IFEX). IFEX Philippines is the country’s premier trade event for quality and delectable food ideas. With the theme “Celebrate the Flavors” IFEX 2010 will feature the distinct fiesta food experience that only the Philippines can offer.

Joining the Philippine pavilion are: Celebes Canning Corporation, (canned tuna); FCG Trading Phils. Inc., (bottled tropical preserves, native cookies and snacks, noodles, condiments); Florence Foods Corp., (fermented marine products, veggie noodles and frozen products); Global 88 Intl. Trading Corp., (mixes, condiments and seasonings); Mega Fishing corporation, (sardines); Primex Coco, (desiccated coconut); Monde Nissin, (noodles, biscuits and
crackers); Market Reach International, (processed foods); Atson-Tropicana Food Products Inc., (nuts and coconuts); Ngosiok Marketing, (Super Q noodles);